At The Mashss, we believe beauty is more than skin deep, it’s cultural, spiritual, and deeply rooted in nature. That’s why we honour Imphepho (Helichrysum splendidum), a traditional African herb that has been used for centuries in cleansing rituals, healing practices, and skin care.

What is Imphepho?
Imphepho is a wild herb native to Southern Africa, known for its soothing, purifying, and protective properties. Traditionally burned as incense, it’s used to cleanse spaces, calm the spirit, and connect with ancestral wisdom.

Why we use it in skincare:

• Moisturising & Nourishing – Helps maintain the skin’s natural moisture balance

• Anti-inflammatory – Calms irritated or sensitive skin

• Anti-microbial – Naturally helps protect against bacteria, keeping skin healthy

• Skin rejuvenation – Encourages smoother, brighter, more radiant skin

By infusing Imphepho into The Touch by The Mashss range, we bring together ancestral heritage and modern skincare science, offering you products that not only care for your skin, but also carry the wisdom of African traditions.